nendo : in the box
Translation to English, proofreading and editing
The secret behind the masterful presentation of the designs created by Sato Oki and his design studio nendo is Oki’s little white boxes and the precious models contained within. Sato picks up on clients’ unspoken desires from within trivial conversation and gives these desires form in the shape of miniature models. Upon seeing Sato’s models, clients realize that the result is what they had truly wanted all along, and initial feelings of surprise inevitably turn into joy. For 12 years, Sato has continued creating these little white boxes in an effort to meet client expectations, and now he wants to offer you a glimpse inside. This book is that chance.
- Author: Oki Sato
- Publisher: ADP Company｜Art Design Publishing